Search Elements:
- Taxonomy
- us-gaap
- Name
- DeferredAdvertisingCosts
- Label
- Deferred Advertising Costs
- Period Type
- instant
- Balance Type
- debit
- Type
- xbrli:monetaryItemType
- Definition
- The costs of direct-response advertising whose primary purpose is to elicit sales to customers who could be shown to have responded specifically to the advertising and that results in probable future benefits and are reported as assets net of accumulated amortization.
Excel
